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Visual Identity System Project Checklist

VISUAL IDENTITY SYSTEM

Select the visual identity components your organization actually needs from 15 systems, then build a clear scope for internal alignment, budgeting and project evaluation.

Build Your Scope View Full Checklist

Visual Identity Scope

WHAT THIS CHECKLIST COVERS

15 Visual Identity Systems

4 Scope Categories · 808 Checklist Items

  1. 01Select Items
  2. 02Review Scope
  3. 03Export Checklist

Adjust the scope at any time. When ready, export a Word checklist for internal review, budget discussions and formal project evaluation.

GET STARTED

Two Ways to Build Your Scope

Answer a few questions to generate a recommended starting scope, or go directly to the full checklist and select items yourself. You can switch between the two approaches and refine the scope at any time.

Build a Recommended Scope

Answer a few questions about your company stage, existing visual identity and near-term use cases. We will preselect a practical starting scope that you can freely refine afterwards.

Which stage best describes your company today?
What is the current state of your logo and visual identity?
Primary Business Model
IndustrySelect all that apply
Which brand applications will matter most in the next 6–12 months?Select all that apply
Do you need a brand character or mascot?
Do you need standards for AI-generated brand visuals?

This covers visual rules and review standards only. AI workflow implementation is not included.

Regenerating replaces the previous recommendation. Items you added or removed manually will be preserved.

Choose Items Yourself

If you already know what you need, go directly to the full checklist.

    Open Full Checklist

    About Scope & Pricing

    SCOPE & PRICING PRINCIPLE

    1. The full checklist shows the available scope. It does not mean every item needs to be purchased.
    2. This checklist is used to define the Visual Identity project scope. Pricing is not calculated automatically from the number of selected items.
    3. Basic VI — RMB 60,000 — includes 10 standard applications. Standard VI — RMB 100,000 — includes 20 standard applications.
    4. Applications beyond the number included in the selected package, together with more complex work such as packaging, signage and wayfinding, branded spaces, exhibitions and mascot systems, are scoped separately according to design depth, application volume and implementation requirements.

    The number of standard applications refers to the application-design items included in the selected package. Foundational standards such as logo rules, typography, color, parameters, templates and file delivery may appear as separate checklist items. For this reason, the total number of checked items is not the same as the number of standard applications included in a package.

    View Services & Standard Pricing
    Selections are saved automatically in this browser.

    The checklist covers the visual identity components most companies may need across logo, typography, color, office applications, communications, digital channels, packaging, signage, spaces, exhibitions and brand character systems. Prioritize items you know will be used in the near term. Anything without a clear use case can remain as a future extension rather than being completed all at once.

    “Recommended” combines priority items generated from your current criteria with a small number of optional suggestions. “Common” shows frequently used items across each system.

    FINAL STEP

    Export Your Word Checklist

    Your selected items will be organized by Visual Identity System and exported as a Word-compatible project checklist for internal review and project discussions. No registration is required. The file is generated locally in your browser, and your selection data is not uploaded.

    Use for: Internal scope confirmation · Budget discussions · Vendor communication · Xinming project evaluation

    0 items selected across 0 systems

    Select at least one item before exporting.

    The file will be saved to your device with the generation date in its filename. Final deliverables, scope and fees are governed by the formally approved proposal or contract.