XINMING DESIGN · Services / Pricing

Services & Pricing

From brand judgment to brand infrastructure for the AI era — long-term brand capability built on clearly defined scope and pricing.

View Services Understand the Architecture

Xinming Service Architecture

10 Core Services

A Judgment & Strategy 2 Services

B Visual IdentitySelect One of Three 3 Services

C Infrastructure & Governance 5 Services

ENTRY

¥9,800

VISUAL

¥30,000–100,000

SYSTEMS + GOVERNANCE

5 Combinable Services

Service Directory

Ten core services covering the full system — from judgment and strategy to visual identity, brand systems and AI-era digital infrastructure. Select any service to see its complete scope.

01 Brand Diagnosis It is unclear which brand issues need attention firstCan start independently · Recommended entry point ¥9,800 02 Brand Strategy The brand lacks clear positioning and a consistent strategic directionCan start independently · Can lead into Brand OS ¥40,000 03 Logo Design A core brand symbol needs to be created or re-establishedCan start independently ¥30,000 04 Basic Visual Identity A professional and consistent visual identity foundation is neededIncludes the core Logo Design scope ¥60,000 05 Standard Visual Identity System The brand needs to remain consistent across departments, channels and suppliersIncludes Basic Visual Identity ¥100,000 06 Brand OS Brand rules are not codified, and execution depends too heavily on individual experienceCombinable with Visual Identity / GEO From¥120,000 07 GEO Website The website is not being clearly understood or cited by search engines and AI systemsCan start independently · A mature visual identity is recommended From¥60,000 08 Brand Knowledge Base Brand knowledge is fragmented and cannot be reliably reused across teams and systemsCan start independently · Combinable with GEO and Brand OS From¥40,000 09 AI Brand Workflow AI-generated content and visual outputs lack brand consistencyBrand rules / knowledge assets recommended From¥60,000 10 Annual Brand Advisor Ongoing strategic brand review and governance are neededFor companies with existing brand assets From¥180,000 / year

Each price corresponds to the standard scope listed under that service; anything beyond the standard scope is quoted separately. Specialized services are set out under Specialized Services below.

How the Services Fit Together

Xinming Design's services run across three dimensions: judgment and strategy, visual identity, and brand infrastructure and governance. Each solves a different problem. They are combined according to what the company needs now — there is no need to buy up through them in price order.

Strategic Judgment & Strategy

First establish what the problem is, then establish how the brand should be understood.

Brand Diagnosis¥9,800 Recommended entry point · Optional
Brand Strategy¥40,000 When positioning and strategic direction are not yet established

When the problem is not yet clear, Brand Diagnosis is the place to start. Where the requirement and scope are already defined, the relevant service can begin directly.

Visual Identity

Three levels of depth. Select the one that matches where the company is now.

Select One of Three

Logo OnlyLogo Design ¥30,000 Establishes the core brand symbol only
Basic IdentityBasic Visual Identity ¥60,000 Includes core Logo Design scope · Adds the parameterisation and identity foundation on top of it
System IdentityStandard Visual Identity System ¥100,000 Includes Basic Visual Identity · Adds a complete visual system and governance standard on top of it

The three levels are inclusive rather than cumulative. Choose the level that matches the current need; there is no requirement to purchase them sequentially.

Brand Infrastructure & Governance

Combinable services, started individually or in parallel according to actual need.

Can Combine

Brand OSFrom ¥120,000Brand rules and governance system
GEO WebsiteFrom ¥60,000The company's primary source of truth
Brand Knowledge BaseFrom ¥40,000Structured knowledge assets
AI Brand WorkflowFrom ¥60,000Rules applied in day-to-day production
Annual Brand AdvisorFrom ¥180,000 / yearLong-term strategic review

There is no fixed purchase order between these services; they can be started individually or in combination according to the most pressing need.

Brand OS and the Standard Visual Identity System address different dimensions of the brand.The Standard Visual Identity System builds a visual identity system; Brand OS establishes the strategic decisions, rules and governance mechanisms behind it. The two can be combined, but Brand OS is not a higher-tier visual package obtained by paying more than the Standard Visual Identity System, and its starting price does not include full visual identity application execution.

Assets already completed are not rebuilt.Strategy, logo, visual standards or knowledge assets the company has already completed and which are assessed as still usable are not rebuilt within the project; the quotation is set according to the actual additional scope of work.

Brand Judgment & Strategy

Judgment comes before expression. Before any design execution begins, we establish what the problem is, what is worth solving first, and how the brand should be understood.

01Judgment & Strategy

Brand Diagnosis

Brand-building entry point

STANDARD PRICE

¥9,800

Identifies the brand's current issues and priorities, helping the company determine where investment in strategy, visual identity, its website or Brand OS is genuinely needed.

Scope

1 brand

Competitors

3 core competitors

Timeline

2–3 weeks

Deliverables

4 documents + debrief session

Service relationshipCan start independently · Recommended entry point, not a mandatory prerequisite

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01｜Brand Material Review

Company website
Existing logo
Existing visual identity
Company brochure
PPT
Product materials
Sales materials
Social media
Digital brand touchpoints
Existing brand assets

02｜Current-State Brand Diagnosis

Clarity of brand positioning
Core value expression
Brand differentiation
Consistency of brand perception
Visual identity consistency
Digital touchpoint consistency
Website information expression
Completeness of content assets
Readiness for AI environments

03｜Existing Brand Identity Standards Audit

A systematic health check of the company's existing identity assets, establishing what can continue to be used and what needs repair.

Structural compliance check of the existing logo
Logo proportion and geometry check
Logo minimum size check
Logo clear-space check
Logo background adaptation check
Logo file format and source-file completeness check
Brand colour consistency check
CMYK / RGB / HEX value consistency
Typeface usage in practice
Graphic device consistency
Layout consistency
Image / photography style consistency
Office application consistency
Marketing collateral consistency
Digital visual consistency
Brand asset file compliance
Mixed use of legacy versions

Delivers an Existing Brand Identity Issue List, sorted into: fix immediately · optimisation recommended · can be retained.

04｜Rapid Competitive Scan

The standard scope covers 3 core competitors. Extending to a 4th or 5th competitor is assessed additionally according to depth of analysis.

Brand positioning
Visual differentiation
Value expression
Brand maturity
Digital expression
Perception gaps and opportunities

05｜Brand Issue Map

High priority
Medium priority
Long-term optimisation

06｜Brand-building Priorities

What is most worth solving now
What can be left for later
Whether the logo needs refinement or redesign
Whether the visual identity needs rebuilding
Whether the website needs restructuring
Whether GEO is needed
Whether Brand OS is needed
Whether a Brand Knowledge Base is needed

Final deliverables

Brand Diagnosis Report
Existing Brand Identity Standards Audit
Brand Issue Priority Map
Recommended Brand-building Roadmap
1 diagnosis debrief session

Standard ScopeWhat ¥9,800 covers

1 corporate brand
Desk-based diagnosis drawing primarily on company-supplied and publicly available material
3 core competitors (a 4th and 5th are assessed additionally according to depth of analysis)
1 diagnosis debrief session

Assessed separately

Large-scale consumer research
Quantitative research
Offline field research
Large-scale customer interviews
Full industry research reports

Service boundaryBrand Diagnosis does not include full brand strategy reconstruction, logo redesign, visual identity design execution, website design and development, or the design of specific communication materials.

Enquire About Brand Diagnosis The diagnosis states clearly whether strategy, visual identity, a website or Brand OS is needed next.

02Judgment & Strategy

Brand Strategy

STANDARD PRICE

¥40,000

Establishes the core strategic decisions that guide the brand's visual identity, communications, website and AI-enabled systems.

Scope

1 brand · 1 business system

Timeline

4–6 weeks

Deliverables

Strategy report + Brand Core

Relationship

Can feed into Brand OS

Service relationshipCan start independently · Outputs can be structured directly into Brand OS

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01｜Company & Business Research

Company background
Business model
Products / services
Target customers
Market environment
Competitive landscape
Future development goals

02｜Brand Positioning

Who the brand is
Who it serves
What problem it solves
Why it is worth choosing
How it differs from competitors

03｜Core Value Proposition

Core value
Differentiating advantage
Customer value
Commercial value

04｜Brand Core

Mission
Vision
Values
Core beliefs
Brand worldview

05｜Core Brand Narrative

Core brand story
Core explanatory framework
One-line value statement
Core message hierarchy

06｜Brand Keywords

Strategic keywords
Visual keywords
Content keywords

07｜Brand Architecture Recommendations

Where the company involves the following structures, basic relationship recommendations are established.

Group
Parent brand
Sub-brands
Product brands
Business lines
Co-branding

08｜Visual Direction Recommendations

Aesthetic direction
Brand character
Visual principles
Visual boundaries

Final deliverables

Brand Strategy Report
Brand Core / Judgment Kernel base version
Brand positioning · Value proposition · Brand narrative · Brand keywords
Visual strategy recommendations

Standard ScopeWhat ¥40,000 covers

1 corporate brand
1 primary business system
Core management interviews / workshops run to the standard project plan; participants and sessions are confirmed at project kick-off, and additional interviews beyond the agreed scope are assessed separately
Public market and competitor research

Assessed separately

Large-scale quantitative research
Large-sample consumer research
Multi-country dedicated research
Complex group brand architecture restructuring

Service boundaryBrand Strategy does not include logo design, visual identity, website development or extensive visual execution by default; these are configured separately as standalone service modules. Naming a completely new brand is a specialized strategy service; a strategic assessment of an existing name is included within the strategy analysis scope.

Enquire About Brand Strategy

Brand Visual Identity

From the core symbol to a complete visual identity (VI) system. The three levels are inclusive upgrades — companies choose where to enter according to the stage they have reached.

03Visual Identity

Logo Design

STANDARD PRICE

¥30,000

Establishes a core brand symbol able to carry the company's brand recognition over the long term.

Design directions

2 formal directions

Refinement

1 confirmed direction

Timeline

4–5 weeks

Relationship

Can start independently

Service relationshipCan start independently · Its core design content is already included in Basic Visual Identity and the Standard Visual Identity System

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01｜Understanding the Brand

Company
Business
Products
Customers
Brand Strategy
Industry characteristics
Future development

02｜Logo Creative Strategy

Logo creative core
Symbolic direction
Visual keywords
Recognition opportunities
Industry differentiation direction

03｜2 Formal Design Directions

Two fully developed formal logo directions are provided. Each is worked through systematically across mark, lockup, creative logic and application potential. The two formal directions exist for selection; once one is confirmed, the project moves into final refinement and standardised delivery.

Complete logo mark
Brand name lockup
Core creative logic
Visual language
Application potential

04｜Logo Rationale

Origin of the mark
Structural logic
Symbolic meaning
Link to brand strategy
Industry relevance
Cultural expression
Future extensibility

05｜Logo Refinement

Fine-tuning applied to the confirmed final direction.

Proportion
Nodes
Structure
Wordmark
Spacing
Visual balance

06｜Logo Parameterisation

Logo base geometry
Standard proportions
Standard construction drawing
Clear space
Minimum size
Standard lockup proportions

07｜Standard Logo Versions

Brand colour
Black and white
Reversed
Single-colour base version

08｜Logo Lockups

Configured according to the brand's actual situation.

Chinese lockup
English lockup
Bilingual lockup
Horizontal lockup
Vertical lockup

09｜Digital Environment Adaptation

Web
Mobile
Social media avatars
Small-size environments
Dark backgrounds
Light backgrounds

10｜File Delivery

AI
SVG
PDF
PNG
JPG
Source files
Vector files
Digital-use files

Standard ScopeWhat ¥30,000 covers

2 formal design directions
1 confirmed direction taken into final refinement and standardised delivery
Consolidated feedback and necessary refinement on the confirmed direction

Assessed as an additional design direction

Recombining the two directions into a third core creative direction
Opening new creative exploration outside the two directions

Service boundaryLogo Design does not include a full colour system, typeface system, graphic device system, complete visual identity or extensive brand applications. These are established in Basic Visual Identity and the Standard Visual Identity System.

Enquire About Logo Design Should the scope grow later, Logo Design can extend into Basic Visual Identity or the Standard Visual Identity System; the current project simply selects the level that matches actual need.

04Visual Identity

Basic Visual Identity

Includes the core Logo Design scope

STANDARD PRICE

¥60,000

Builds a reliably reusable identity foundation on top of the core symbol, turning the logo from a single design file into a set of brand assets.

Scope

1 brand

Standard applications

10 items

Timeline

7–9 weeks

Relationship

Includes core Logo Design

Service relationshipAlready includes the core Logo Design scope · An alternative to Logo Design, not a repeat purchase

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A｜Logo Design

Includes the core design content of the ¥30,000 Logo Design.

2 formal logo design directions
Final direction refinement
Logo rationale
Base lockups

B｜Logo Parameterisation System

Turns the logo from a design file into a brand asset that different teams, suppliers, the website and AI tools can reliably reuse. This is the main upgrade Basic Visual Identity offers over Logo Design alone.

Logo construction drawing
Logo geometry
Logo base grid
Logo proportion parameters
Logo clear-space parameters
Logo minimum size
Horizontal lockup proportions
Vertical lockup proportions
Chinese lockup parameters
English lockup parameters
Bilingual lockup parameters
Logo + slogan lockup rules (where a slogan exists)
Dark-background adaptation
Light-background adaptation
Image-background adaptation principles
Brand-colour version
Black-and-white version
Reversed version
Single-colour version
Misuse rules
Digital usage parameters
File naming and version control

C｜Brand Colour System

Primary brand colour
Secondary colours
Necessary accent colours
Pantone
CMYK
RGB
HEX
Base colour ratio recommendations
Dark / light background relationships

D｜Typeface System

Chinese brand typeface
Latin brand typeface
Numeral typeface recommendation
Display typeface
Body typeface
Mixed Chinese–Latin setting
Type sizes and base hierarchy
Typeface licensing recommendations

E｜Graphic Device System

Graphic device design
Origin of the device
Base graphic unit
Extension logic
Base application methods

F｜Base Layout Rules

Heading hierarchy
Body-text hierarchy
Base grid
White-space principles
Basic image–text relationships

G｜Basic Visual Identity Applications

Ten standard applications that will genuinely be used are selected from the Visual Identity System Design Checklist according to real usage scenarios — for example business cards, email signatures, PPT, Word, staff passes, folders, social media, banners and basic sales materials. The specific items are confirmed jointly on the basis of actual usage.

The 10 standard applications in Basic Visual Identity cover office essentials, digital essentials, routine communication templates and light sales collateral. Complex specialized work — full packaging systems, environmental branding, large wayfinding systems, exhibition space systems, brand IP, complex UI, websites, video and complex motion — does not count towards the standard application total and is assessed separately as a specialized service. Standard applications already inside the agreed project scope are not billed twice; work beyond the 10 standard applications, or new execution that materially increases design depth, is assessed separately.

H｜Basic Visual Identity Manual

Consolidates the logo, its parameters, colour, type, graphic devices, base layout and base applications into a single standard.

I｜Brand Asset Delivery

Logo source files
Visual identity source files
Vector files
Standard image files
Base templates
Standards documents

Standard ScopeWhat ¥60,000 covers

1 corporate brand
Core Logo Design content (2 directions, 1 confirmed for refinement)
Complete logo parameterisation system
Brand colour, typefaces, base graphic devices and base layout
10 standard applications
Basic Visual Identity manual and brand asset delivery

On existing logosBasic Visual Identity and the Standard Visual Identity System are priced as complete systems. Where a company already has a logo assessed as still usable, no new logo creative design is carried out; that effort moves into logo parameterisation, deeper visual system work or standard applications. If the overall project scope shrinks materially as a result, the quotation is reset according to the actual scope.

Enquire About Basic Visual Identity View the Visual Identity System Design Checklist

05Visual Identity

Standard Visual Identity System

The system upgrade of Basic Visual Identity

STANDARD PRICE

¥100,000

When multiple departments, channels and suppliers use the brand at the same time, the identity foundation has to become a complete visual system.

Scope

1 master brand

Standard applications

20 items

Timeline

10–14 weeks

Relationship

Includes Basic Visual Identity

Service relationshipIncludes everything in Basic Visual Identity · An alternative to it, not an addition

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Includes everything in Basic Visual Identity

The standard scope covers every capability module in Basic Visual Identity and builds a complete visual system and governance standard on top of it. Where mature logo, colour or typeface assets already exist, they are reviewed, carried forward and deepened rather than rebuilt, and the quotation is set according to the actual additional scope.

What the system upgrade adds

Brand visual strategy: visual keywords, brand character, aesthetic direction, visual boundaries
Complete logo parameterisation standard
Complete colour system
Complete typeface system
Graphic device system
Icon / graphic language
Image and photography system
Grid and layout system
Digital visual base standard
Cross-scenario visual consistency standard
Visual identity application system
Visual Identity Manual
Brand asset file architecture
Base version control standard

How the Visual Identity Application System Is Configured

Twenty standard applications are configured from the full visual identity checklist according to real business scenarios. That total already includes the Basic Visual Identity applications — it is not added on top of the 10 in Basic Visual Identity. The specific items are confirmed jointly against current business scenarios and actual usage needs.

These 20 standard applications establish the brand's high-frequency touchpoints, core templates and key reference applications. Standard applications already inside the agreed project scope are not billed twice; work beyond the 20, or new execution that materially increases design depth, is assessed separately. The following complex specialized work is not included by default — it can be extended from the visual rules the Standard Visual Identity System establishes, and is quoted separately: full packaging systems, large wayfinding systems, complete environmental branding, large exhibition systems, brand IP / mascots, website development, app UI, motion identity systems and complex video.

Standard ScopeWhat ¥100,000 covers

1 corporate master brand
Everything in Basic Visual Identity
Complete visual system and governance standard
20 standard applications (inclusive of the Basic Visual Identity applications, not additional to them)
Visual Identity Manual and brand asset file architecture

Assessed separately

Group and multi-brand architecture
Multilingual versions
Execution of the complex specialized systems listed above

Suited to

Cross-department collaboration
Multi-supplier execution
Long-term use and brand upgrades
International communication

Enquire About Standard Visual Identity View the Visual Identity System Design Checklist

Brand System

Once the brand has to be used reliably across more teams, more channels and AI tools, the focus shifts to a brand rule system that can actually be run and governed.

06Brand System

Brand OS

STARTING PRICE

¥120,000

A brand operating system that codifies strategic decisions, brand rules, visual governance, content governance and AI collaboration, creating a shared framework for consistent decisions and execution.

Scope

1 master brand · 1–2 business lines

Language

Single primary language

Timeline

10–16 weeks

Relationship

A different dimension from visual identity

Service relationshipCombinable with Visual Identity, GEO and the Knowledge Base · A different dimension from the Standard Visual Identity System, not an upgrade of it

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Handling of pre-existing assets

Where a mature brand strategy already exists (including the output of Xinming Design's Brand Strategy service), Brand OS moves straight into reviewing, carrying forward and structuring the Judgment Kernel rather than rebuilding strategy from zero. Where no mature strategy exists, the project must include the necessary strategic judgment work, and that effort enters the starting-price assessment. The exact scope and cost of handling pre-existing assets is set out in the formal quotation; strategy assets already completed and assessed as reusable are not billed twice.

01｜Judgment Kernel

Takes on or establishes the brand's core strategic direction and converts it into a structure that can guide and support the rule, semantic and visual systems.

Brand positioning
Value proposition
Core judgment
Worldview
Core narrative

02｜Brand Constitution

Brand principles
Decision rules
Expression boundaries
Brand constraints

03｜Semantic System

Brand semantics
Product semantics
Service semantics
Keyword system

04｜Aesthetic Constitution

Aesthetic principles
Visual language
Visual boundaries

05｜Brand Governance

Brand assets
Usage rules
Version control
Supplier collaboration
Brand review

06｜AI Collaboration Rules

Defines what AI may and may not do, its output boundaries and review principles — the Rules. Running those rules through research, writing, visual generation, review and asset management is Workflow Implementation, and is delivered by AI Brand Workflow. Rules ≠ Workflow Implementation.

AI content rules
AI visual rules
Base prompt standards
Output review

07｜Knowledge Architecture

Establishes knowledge classification, entity relationships, structure and governance principles — the Architecture. Organising, structuring and entering the actual knowledge content is Population, delivered by the Brand Knowledge Base. Architecture ≠ Population, and the two services are not billed twice.

Brand knowledge structure
Entity relationships
Content architecture

08｜Brand OS Documentation

Consolidates the modules above into brand system documentation that can be delivered, maintained and kept current.

Standard Starting ScopeWhat the ¥120,000 starting price covers

1 corporate master brand
1–2 core business / product-service lines
A single primary language system
Basic company material already available
No complex group brand architecture
No large-scale sub-brand governance
Full visual identity application execution not included
Large-scale knowledge content population not included

Assessed separately

Group architecture
Multi-brand governance
Multilingual systems
Complex product matrices
Multiple overseas regions
Governance of large volumes of legacy assets

Service boundaryBrand OS does not include extensive visual identity application design, website development or ongoing content production by default; these are configured separately as standalone services.

Enquire About Brand OS Pricing is assessed against brand complexity, the number of business lines and the governance scope.

Brand Digital Infrastructure for the AI Era

A corporate brand today faces people, search engines and AI systems at once. These three services address one question: can the brand's information be read, understood and cited correctly.

07Digital Infrastructure

GEO Website

STARTING PRICE

¥60,000

Builds a primary source of truth that people, search engines, AI search and AI agents can all understand. Here the website acts as the authoritative source of company facts and brand direction.

Page types

About 6

Content pages

8–10

Timeline

8–12 weeks

Language

1 primary language

Service relationshipCan start independently · A mature brand visual foundation is recommended

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Service detail

Baseline brand and AI visibility analysis
Corporate semantic architecture
Website IA
Core page information architecture
Core website content structure
UI / Brand Visual Design
Responsive Design
Front-end development
Sitemap
Robots.txt
Canonical
llms.txt implementation
Organization Schema
Service Schema
Breadcrumb Schema
Applicable schema such as Article / FAQ
Case proof system
Company fact structure
GEO base configuration
AI crawler access review
robots / bot accessibility check
Server response and crawlability check
JavaScript rendering risk check
Critical content deliverability check
Launch testing

Standard Starting ScopeWhat the ¥60,000 starting price covers

1 corporate brand
1 primary language
About 6 core page types (template / information-architecture types)
About 8–10 core content pages (the actual build volume in phase one)
Responsive web and standard corporate front-end
Base content structure
Core SEO / GEO technical configuration and structured data
Standard launch testing

Assessed separately

Membership systems
Complex CMS
ERP / CRM integration
E-commerce and payments
Complex back-office systems
Large databases
Large-scale content migration
Multilingual versions

How these figures are defined

Page type means a template and information-architecture type such as home, services, cases, about, content or contact
8–10 refers to the total number of core content pages actually built in phase one
Product or case pages generated in bulk from one template count as extended content volume and are assessed separately
Where a CMS is required, it is assessed separately according to technical scope

On the visual design boundaryBrand visual design within a GEO website adapts the company's existing visual assets to the web environment; it is not the same as rebuilding a logo or a visual identity system. Where no mature visual system exists, we recommend completing Basic Visual Identity or the Standard Visual Identity System first, or including that visual work in a separate quotation.

On outcome boundariesGEO work improves the underlying conditions for a brand to be found, understood and cited by AI systems. It does not promise fixed rankings or citations for any particular model, keyword or timeframe.

Division of work with the Brand Knowledge BaseThe GEO Website covers the site's own semantic architecture, pages, front-end and structured data, and does not include large-scale knowledge content production by default. The Brand Knowledge Base covers the deeper knowledge assets the website and AI systems can reliably reference and reuse, and does not include full website design and development by default.

Enquire About GEO Website

08Digital Infrastructure

Brand Knowledge Base

STARTING PRICE

¥40,000

Takes brand knowledge scattered across the website, decks, interviews, product materials, cases and team experience, and organises it into structured knowledge assets that can be reliably reused across teams, the website, AI systems and content workflows.

Initial knowledge units

25–30

Scope

1 brand

Timeline

6–10 weeks

Relationship

Combinable with GEO

Service relationshipCan start independently · Combinable with the GEO Website and Brand OS

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Service detail

Brand knowledge architecture
Brand Entity File
Company fact library
Core brand decisions library
Product knowledge library
Service knowledge library
FAQ
Customer question library
Case evidence library
Proof Library
Brand point-of-view library
GEO content templates
Content classification rules
AI-citable content structures
Knowledge base governance standard
Organisation of the first batch of core knowledge assets

Standard Starting ScopeWhat the ¥40,000 starting price covers

1 brand
1 primary language
Base knowledge architecture and Brand Entity File
Company fact library
Core product / service knowledge
Base FAQ and case evidence structure
An initial batch of about 25–30 structured knowledge units

Assessed separately

Materially more than 30 knowledge units
Organising large volumes of legacy material
Multilingual versions
Large numbers of case studies
Complex technical documentation

Definition of a knowledge unitA knowledge entry with a defined topic, factual source and independently retrievable structure. One knowledge unit corresponds to one defined topic and its primary evidence — it is not the same as fully decomposing an entire large report, technical white paper or complex body of legacy material; large, complex documents are assessed according to the actual decomposition volume.

Information sourcesThe company supplies the necessary facts, technical information, lawfully public material and internally confirmed information. Xinming is responsible for architecture, organisation, expression and structuring, and does not invent facts the company has not confirmed.

Division of work with Brand OSBrand OS's Knowledge Architecture covers classification, entity relationships and governance principles; the Brand Knowledge Base covers organising, structuring and entering the actual content. The relationship is Architecture to Population, and the two are not billed twice.

Enquire About Brand Knowledge Base

09Digital Infrastructure

AI Brand Workflow

STARTING PRICE

¥60,000

Turns AI from a personal tool used by individuals into a company production tool governed by brand knowledge, brand rules and review mechanisms.

Core workflows

Up to 2

Tool environments

About 3

Timeline

6–10 weeks

Deliverables

Prompt Library + review rules

Service relationshipBasic brand rules or knowledge assets are recommended beforehand

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Service detail

Diagnosis of current AI usage
AI Role Design
Brand knowledge integration structure
Brand rules integration
Content workflow: Research → Topic → Writing → Brand Review → Publish
Visual workflow: Brief → Prompt → Generation → Brand Audit → Asset
Prompt Library
Content review rules
Visual review rules
AI asset naming
AI asset archiving
Team usage handbook
Workflow Demo

Standard Starting ScopeWhat the ¥60,000 starting price covers

1 brand
1 core team
Up to 2 core workflows (for example content production and visual production)
Up to about 3 primary AI tool environments
1 base Prompt Library
1 set of review rules
1 team demo / training session

Assessed separately

Company-wide rollout across departments
Complex permission systems
Custom-built agents
API integration
Automation orchestration
Enterprise system integration

On tool dependenciesAI Workflow is designed around the capabilities of the tools available today. Changes to third-party models, platform APIs, product features and pricing are outside Xinming Design's control.

Division of work with Brand OSBrand OS defines the AI collaboration rules themselves; AI Brand Workflow implements those rules in actual production. Rules ≠ Workflow Implementation.

Enquire About AI Brand Workflow

Long-term Brand Governance

Once brand assets exist, the real challenge is keeping strategic decisions consistent over time.

10Long-term Governance

Annual Brand Advisor

ANNUAL RETAINER · STARTING FROM

¥180,000per year

Provides ongoing strategic brand review and governance for companies that need sustained brand oversight as they grow.

Monthly consulting

12 sessions

Quarterly audits

4 audits

Priority items

3–4 per month

Timeline

12-month engagement

Service relationshipFor companies with established brand assets · Strategic review and governance, not design execution

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Service rhythm

12 monthly brand consulting sessions
4 quarterly brand audits
Up to 3–4 priority brand items reviewed with strategic guidance each month

Priority items include key pages, core proposals, significant design work, and the assessment of new business and supplier proposals. Major specialized projects are assessed separately.

What is covered

Brand strategy assessment
Brand OS maintenance
Visual Identity / Visual OS review
Review of significant brand projects
Website / GEO optimisation recommendations
Brand knowledge base recommendations
AI source recommendations
Judgment on content direction
Sales material review
Brand assessment for new products
Brand assessment for new business
Supplier design review
AI output consistency review
Annual brand review

Standard Annual ScopeWhat the ¥180,000 / year starting price covers

12 monthly brand consulting sessions
4 quarterly brand audits
Up to 3–4 priority brand items reviewed with strategic guidance each month
1 annual brand review

Assessed separately

Major specialized projects
Projects requiring design execution
Ongoing governance across multiple brands or a group

Service boundaryThe Annual Brand Advisor provides strategic assessment, review and governance, with service volume set by the standard annual scope above. It does not include logo redesign, a full visual identity programme, website development, packaging, video or extensive collateral design by default. Projects requiring design execution are assessed separately.

Enquire About Annual Brand Advisor

Specialized Services

Beyond the core service system, these are dedicated projects for specific strategy, visual execution and complex application scenarios. Because they differ widely in research depth, design scale, application volume and implementation conditions, each type is set out separately.

Specialized Strategy

Assessed per project

Brand Naming

Naming is strategic work and is not priced as visual execution collateral. Fees are assessed against the number of brands and the naming scope. Preliminary trademark availability searches and strategic coordination can be included in the project; formal trademark searches, registration opinions and legal judgment are provided by appropriately qualified professional firms. A strategic assessment of an existing name is normally included within Brand Strategy.

Standard Visual Execution

From¥10,000

PPT / Sales Deck
Company Profile
Social Media
Digital Collateral
Brand Gift

Where brand visual standards already exist, this work can usually be executed directly within those rules. If the items above are already inside the current project as contracted standard applications under Basic Visual Identity or the Standard Visual Identity System, they are not billed twice. The prices here apply to standalone commissions, work beyond the package's standard application count, new execution after a project closes, and projects whose page count, quantity, content volume or design depth materially exceeds the package's standard scope.

Specialized Visual Projects

From¥20,000 · Assessed per project

Packaging Design
Exhibition Visuals
Video Identity
Internal Brand Culture

These projects involve structure, materials, environments or time-based media, and therefore require a materially different scope from a single flat-design deliverable.

Complex Specialized Systems

Assessed per project

Brand IP / Mascot
Wayfinding
Environmental Branding

Projects like these are systems in their own right, involving extensive character definition, scenario development, materials and processes or spatial conditions. A single starting price does not apply; fees are assessed individually against system scale and implementation scope.

About Pricing

How to Read the Prices

The prices on this page help companies understand the approximate level of investment at each stage of brand building. For services with a standard price we keep things as transparent as possible, so the figure can be used directly in internal budget discussions. Every standard price corresponds to the standard scope listed under that service; anything beyond it is quoted separately.

How Final Quotes Are Determined

Services marked as starting prices, and all specialized services, are confirmed further against the following factors:

Company size
Brand complexity
Project scope
Number of applications
Content volume
Multilingual requirements
System complexity
Project timeline

How Services Can Be Combined

Logo Design, Basic Visual Identity and the Standard Visual Identity System are three levels of depth — choose the one you need
Basic Visual Identity already includes the core Logo Design scope, and the Standard Visual Identity System already includes Basic Visual Identity
The three are nested; there is no need to buy them in sequence
Brand OS and visual identity are different dimensions — combinable, but not an upgrade path
GEO, the Knowledge Base and AI Workflow are combinable modules with no fixed purchase order

Reusing Existing Brand Assets

Strategy, logo, visual standards or knowledge assets already completed and assessed as still usable are not rebuilt. The project quotation is reset according to the additional scope of work.

Revisions and Scope Changes

Standard services include consolidated feedback and necessary refinement on the confirmed direction. Once a project moves into its next stage, any material change to a confirmed strategic direction, design direction, content scope or functional scope means the additional work is reassessed against the actual scope.

Project Timelines

The timeline stated for each service assumes material is fully prepared and feedback returns on the agreed schedule; a material change in scope means the timeline is reassessed.

Third-party Costs

Typeface licences, stock image licences, printing and production, servers and domains, and third-party platform fees are not included in the design fee; these are borne by the company as incurred or set out separately.

Start a Conversation

Start with the Problem That Matters Most

If it is not yet clear which service to start with, Brand Diagnosis is the place to begin. Its conclusions state plainly which problems deserve priority now and what can be left for later. Where the problem is already clear, the relevant service can begin directly.

xinmingshe@gmail.com

PHONE

+86-755-86264979

WEBSITE

www.xinming.sg

AREA

Mainland China · Singapore · Asia · International markets