WHO WE WORK WITH
We Look for People Who Can Turn Professional Judgment into Systems
Xinming’s talent network spans brand systems, AI content, GEO and source infrastructure, visual identity, AI workflows, client advisory and strategic growth partnerships. Each discipline contributes to one shared system of judgment, execution and long-term collaboration.
Human Judgment × AI Collaboration
- 01Brand SystemBrand Systems
- 02AI ContentAI Content
- 03GEO / SourceGEO / Source Infrastructure
- 04Visual IdentityVisual Identity
- 05AI WorkflowAI Workflows
- 06Client AdvisoryClient Advisory
- 07Growth PartnerStrategic Growth
HOW WE BUILD THE TEAM
We Build the Team Around a High Concentration of Expertise
Xinming combines a focused full-time core team with a global professional network, industry experts, AI workflow specialists, visual identity professionals, source-content specialists and strategic partners. We care less about conventional role labels than about the ability to solve complex business problems, keep learning and exercise sound professional judgment.
01
Depth of Expertise
We value professional depth, precision in collaboration and the ability to turn systems into practice, so that every team member can exercise clear and consistent judgment against real business problems.
02
Global Collaboration
A focused full-time core team connects with a global professional network and industry experts, working across time zones and disciplines.
03
Continuous Evolution
Roles, methods and human-AI collaboration all keep evolving. Many positions reflect new forms of brand work built around systems thinking and human-AI collaboration.
WHAT WE ARE BUILDING
Building Brand Systems Infrastructure for the AI Era
Xinming is grounded in brand strategy and increasingly integrates AI into how brand systems are researched, built, expressed and maintained. Our work has expanded from traditional brand design toward a broader system connecting strategic judgment, visual identity, content, digital sources and human-AI workflows.
- Visual Identity SystemLogo design, visual standards and extensible brand visual assets.
- GEO-Ready WebsiteA first-party source website built for Generative Engine Optimization (GEO), so company information is understandable to people, search engines and AI systems alike.
- Brand Knowledge & AI Source InfrastructureStructured knowledge assets and source infrastructure that support verifiable, machine-readable company information.
- AI Brand WorkflowWorkflows that carry brand rules into research, content, visual work and review.
- Annual Brand AdvisoryLong-term brand governance: continuous judgment, review and system refinement.
Human Judgment × AI Collaboration × Business Trust
CORE CAPABILITIES
The Core Capabilities We Look For
01
Strategic Judgment
Strategic Judgment
Distinguish a client’s surface-level request from the underlying business need, establish priorities and define clear criteria for brand decisions.
02
Systems Building
System Building
Bring visual assets, content, page structures, project workflows and AI tools into structured, reusable and adaptable systems.
03
Cross-Disciplinary Design Judgment
Design Sense
Understand the relationships between visual style, material quality, layout, brand character and the commercial contexts in which design operates.
04
Client & Business Insight
Client Insight
Understand the real challenges companies face across strategy, market competition, sales, organizational development and brand trust.
05
Human-AI Collaboration
Human-AI Collaboration
Integrate tools such as ChatGPT, Claude and Codex into research, content, visual exploration, code, review and retrospective workflows.
06
Continuous Learning & Adaptation
Continuous Evolution
Keep learning and updating professional methods as tools, roles and client needs evolve.
WORK MODE
How the Team Works
Remote Collaboration Protocol
- Full-time remote collaboration with applications open globally
- Working proficiency in Chinese and English
- Core collaboration hours based on China / Singapore time (UTC+8)
- Team growth prioritizes professional depth over headcount
- Trust, clear standards, proactive communication and documentation
- Regular retrospectives and early identification of risks
OPEN ROLES
Open Roles & Talent Directions
Applications remain open on a rolling basis. Many of these roles reflect emerging forms of brand work in the AI era. Responsibilities and development paths may be refined according to each candidate’s capabilities, professional strengths and current project needs.
01 Brand System ArchitectBRAND SYSTEMS · FULL-TIME REMOTE
A core role in building Brand OS. You will translate business strategy, organizational structure, market context and customer needs into a coherent brand system, connecting strategic judgment with visual standards, content structures, digital touchpoints and human-AI workflows.
What You’ll Own
- Build and implement core Brand OS work including the Brand Constitution, Brand House and brand positioning system
- Analyze business and operating information to establish a standardized brand decision framework
- Develop brand positioning, value proposition, customer profiles and competitive differentiation into a complete expression system
- Work with the visual, content, GEO-ready website and AI source teams to keep the brand consistent across every dimension
- Produce brand-system documentation, strategy reports, client presentations and internal execution documentation
- Contribute to Annual Brand Advisory engagements through brand-system diagnostics, iterative optimization and long-term governance plans
What We’re Looking For
- Experience in brand strategy, business consulting, market analysis or senior professional services
- The ability to analyze brand issues through business operations, market competition and customer decision journeys
- Structured writing together with senior client communication and presentation skills
- Rapid industry research capability
- Fluency with AI tools for industry research, analysis, document development and content refinement
- English-language research skills and professional communication in both Chinese and English
You May Be a Strong Fit If
- You enjoy untangling complex problems and building logical frameworks, and you naturally distill a clear through-line and a practical method from scattered information
- You pay attention to the commercial logic behind design and content, and you follow how AI is changing brand consulting and brand-system work
02 AI Brand Content ArchitectCONTENT SYSTEMS · FULL-TIME REMOTE
A systems-oriented content role connecting brand strategy, customer decisions and machine-readable knowledge. You will help build content assets designed to evolve over time and support both human understanding and AI-mediated discovery.
What You’ll Own
- Define brand content architecture, core topics and the knowledge base, and establish content standards
- Lead the creation and refinement of GEO-ready website content, brand perspectives, case studies, the FAQ knowledge base and sales messaging
- Turn service capabilities, project experience and industry methodology into structured content designed for search discoverability, machine interpretation and clear human reading
- Work with the website and AI source teams on the company’s first-party brand source assets
- Use AI tools for topic research, outlines, editing, quality review and iteration
- Contribute to Xinming’s own knowledge base and long-form content over time
What We’re Looking For
- Strong writing craft in Chinese together with English-language research ability
- An understanding of brand logic, business operations, customer needs and industry context
- Fluency with human-AI content workflows
- A clear grasp of how brand content, campaign content, search content and source content differ
- Structured expression
- A sustained interest in B2B services, advanced manufacturing, international brand expansion and the AI industry
You May Be a Strong Fit If
You are good at deep industry research and systematic content work, and you can distill a company’s core strengths from scattered material into credible content assets with a complete evidence chain, built for how information circulates in the AI era.
03 GEO & AI Source Systems StrategistGEO / SOURCE INFRASTRUCTURE · FULL-TIME REMOTE
A role focused on first-party source infrastructure for AI-mediated discovery. You will help build systems that improve the clarity, verifiability, machine readability and citation readiness of company information across websites, knowledge assets and structured data.
What You’ll Own
- Lead GEO-ready website development, AI source audits, brand knowledge base optimization and case evidence chains
- Analyze how a company’s website, case content, public information and FAQ perform in AI-mediated discovery, and identify the gaps
- Design content architecture and structured data suited to generative AI retrieval
- Work with content, front-end and brand strategy colleagues on Proof Pages and first-party source assets
- Research AI question-answering behavior, knowledge graphs, structured data and digital brand communication on an ongoing basis
- Produce GEO recommendations, source-readiness reports, content architecture plans and page implementation standards
What We’re Looking For
- A research interest in AI search, GEO-ready websites, structured knowledge bases and digital brand communication
- An understanding of website structure, semantic logic, search intent and how brand information travels
- Ongoing attention to how major AI platforms handle source and citation mechanisms as their behavior evolves
- Working knowledge of page architecture and structured data such as JSON-LD
- Chinese-English research and analysis ability
- The ability to translate technical logic into brand plans a client can understand and act on
You May Be a Strong Fit If
You follow how brands establish digital authority in the AI era, you enjoy studying platform behavior and retrieval patterns, and you can turn that understanding into first-party source infrastructure a company can actually build.
04 Senior AI Visual Systems DesignerVISUAL IDENTITY · FULL-TIME REMOTE
A senior visual-systems role requiring design-director-level judgment across identity, brand strategy, commercial application and AI-assisted creative workflows. You will build a coherent, stable and extensible Visual Identity System from the perspective of long-term brand development.
What You’ll Own
- Lead logo design, Visual Identity System development and visual standardization, website visual application and brand extensions
- Define the core visual direction and aesthetic standards from a company’s strategic positioning, sector characteristics and competitive landscape
- Use AI tools for visual exploration, concept iteration and style validation
- Work across brand strategy, content and front-end colleagues so that visuals, messaging and page implementation stay coherent
- Review AI-assisted visual output and maintain quality through professional aesthetic and commercial judgment
- Produce visual guidelines, brand asset systems, rationale documents and client presentations
What We’re Looking For
- Strong craft in logo, visual identity and layout design, together with systems-level visual capability
- Mature aesthetic judgment
- Fluency with AI visual tools as part of creative exploration and iteration
- The ability to read a client’s business logic, sector and positioning
- End-to-end capability from concept through systematic implementation
- The ability to study English-language design work and international visual trends
You May Be a Strong Fit If
You think about design as a whole system, combining a designer’s command of craft with a brand advisor’s commercial insight. You use AI to widen the creative range, and you judge the work against long-term brand value, real client needs and how taste holds up over time.
05 AI Systems & Workflow ArchitectAI WORKFLOWS · FULL-TIME REMOTE
A systems role responsible for turning fragmented AI usage into reliable, documented workflows across strategy, content, visual work, front-end support and project delivery.
What You’ll Own
- Build Xinming’s internal AI workflows, prompt template library and collaboration standards
- Use tools such as ChatGPT, Claude and Codex to support industry research, content development, page work, code assistance, review and retrospectives
- Tailor role-specific AI workflows for different kinds of work
- Establish standardized AI workflows for content production, visual exploration, GEO page optimization, client materials and project retrospectives
- Keep up with tool releases through evaluation, efficiency improvement, standards updates and quality control
- Consolidate the team’s practice into an internal AI methodology library
What We’re Looking For
- Advanced working knowledge of mainstream AI tools
- Skill in prompt design, workflow construction, process optimization and documentation
- An understanding of how brand services run end to end and what delivery standards require
- Basic front-end familiarity is a plus
- The judgment to evaluate whether a tool genuinely adds value
- Systems thinking and a habit of retrospective improvement
You May Be a Strong Fit If
You are interested in how tools actually change professional work, you are good at consolidating scattered experience into standardized workflows, and you use that to raise the quality and efficiency of the team’s delivery.
06 Annual Brand Advisor / Client Brand ManagerCLIENT ADVISORY · FULL-TIME REMOTE
A long-term client advisory role connecting business priorities with Xinming’s strategy, visual identity, content, GEO and AI workflow capabilities, sustaining client trust and keeping the brand system improving over time.
Occasional short business travel may be required.
What You’ll Own
- Work closely with annual clients and stay grounded in their business goals and brand development plans
- Run monthly issue reviews, quarterly brand audits and key-stage client communication
- Coordinate internal expertise across brand strategy, visual design, content, GEO optimization and AI workflows
- Review client website content, marketing materials, supplier implementation and AI-generated brand content
- Produce meeting notes, optimization lists, review reports and stage retrospectives
- Sustain long-term client trust and keep the brand system advancing
What We’re Looking For
- Experience in brand consulting, senior client service, project coordination or in-house brand marketing
- The ability to hold a productive conversation with founders, executives and brand leaders
- Commercial judgment, problem diagnosis and cross-team coordination
- Chinese-English communication
- Availability for occasional short business travel
- Fluency with AI tools for meeting notes, plan refinement, analysis and material preparation
You May Be a Strong Fit If
You read client needs well and coordinate the resources to meet them. In complex business situations you can find the brand question that actually matters, and you support clients with steady, precise, dependable work over the long term.
07 Strategic Brand Growth PartnerPartner TrackSTRATEGIC GROWTH · PARTNER TRACK
A selective, long-term strategic partnership track for experienced professionals with established industry credibility, specialist expertise, senior client relationships or regional market capabilities. Working from Xinming’s brand methodology, AI service systems and delivery capability, you will co-develop new brand-service models, industry solutions and regional business ecosystems built for long-term shared value.
Strategic partnership role — not a standard full-time position.
What You’ll Own
- Bring your industry expertise and professional network together with Xinming’s core systems to develop premium brand-services opportunities
- Develop senior client relationships and co-create brand projects in vertical sectors and priority regional markets
- Extend Brand OS, GEO-ready websites, AI source infrastructure and Annual Brand Advisory into more business contexts
- Take part in strategic project assessment, senior client communication, co-creation and long-term relationship building
- Work with the core team on service model development, industry solutions and new approaches to brand services
- Where conditions are appropriate, help establish vertical, regional or specialist business units
What We’re Looking For
- Established senior client relationships, vertical-sector resources, market channels or industry influence
- An understanding of AI’s impact on brand services
- A long-term orientation and a commitment to professional standards in detailed brand work
- Continuous learning, independent judgment and self-direction
- Experience in brand consulting, design services, enterprise digital work or B2B professional services
- A regard for commercial credibility and professional reputation
You May Be a Strong Fit If
You can open a market on your own judgment, and you want to build long-term value on top of a mature, systematic and continuously evolving brand-services practice, advancing professional standards alongside a team that works the same way.
FIT · WORKING STYLE
Where You May Fit Best
Better Fit
You May Be a Strong Fit If
- You take initiative in breaking down complex problems
- You actively explore new AI tools
- You understand long-term business and brand value
- You are comfortable working independently in a remote environment
- You can work with demanding professional feedback
- You invest in long-term capability building
- You collaborate across disciplines
- You remain curious about changes in brands, AI and business
Better Elsewhere
You May Be Better Suited to a Different Working Environment If
- You prefer highly repetitive and fixed task structures
- You have little interest in exploring changing AI tools
- You prefer to remain focused on a single visual or content discipline
- You rely on frequent supervision when working remotely
- You find repeated refinement and professional critique difficult
- You prioritize short-term returns over long-term professional development
- You prefer rigid role boundaries
- You have limited curiosity about changes in branding, AI and markets
WHAT YOU GAIN
What You Gain by Joining
01
Work at the Edge of Brand Systems & AIContribute directly to Brand OS, GEO-ready websites and AI source infrastructure projects.
02
Experience Real Business ProblemsWork on genuine brand judgment and implementation problems inside complex businesses.
03
Build Cross-Disciplinary CapabilityDevelop capability across strategy, content, visual identity, source infrastructure and human-AI collaboration.
04
Remote Freedom with Professional DisciplineGlobal remote collaboration, held together by outcomes and documentation.
05
Long-Term Career GrowthRoles evolve with the industry, with a clear long-term path and room to build alongside the team.
06
Recognition Aligned with Capability & ContributionRecognition based on professional capability and contribution.
HOW TO APPLY
How to Apply
Send Your Application
Please send your application materials to the email below. We review every application carefully and will contact candidates selected for further conversation.
Email Subject Format
Role Applied For | Name | City / Country
AI Brand Content Architect | Alex Chen | Shenzhen
GEO & AI Source Systems Strategist | Maya Lee | Singapore
Strategic Brand Growth Partner | Daniel Wong | London
APPLICATION MATERIALS
Application Materials
- Resume or detailed professional profile
- Role you are applying for, or the direction in which you would like to join the long-term talent network
- Portfolio, project links or representative case studies
- A project retrospective that best demonstrates your professional judgment
- Examples showing how you have used ChatGPT, Claude, Codex or similar AI tools in real work
- Your understanding of Brand OS, GEO-ready websites, AI source infrastructure or AI-native brand services
- Current city / country and the time zone in which you can collaborate reliably
- Self-assessment and evidence of Chinese-English working proficiency
- Expected compensation or preferred collaboration model
- Earliest available start date or partnership start date
PARTNER APPLICATION
Additional Materials for Strategic Partners
- Industry relationships, client network and areas of professional influence
- Business directions, sectors or regional markets you would like to build with Xinming
- Key commercial achievements and representative project experience
- Your perspective on how AI is changing the brand services industry
- The long-term partnership model you would like to explore
APPLICATION PROCESS
The Application Process
STEP 01
Initial Review
We review role fit, professional capability, visual judgment where relevant, clarity of thinking and industry understanding.
STEP 02
In-Depth Conversation
We discuss professional experience, core capabilities, values, working style and long-term development goals.
STEP 03
Capability Assessment
Some roles may include a focused professional exercise or project retrospective to assess judgment and structured thinking.
STEP 04
Role & Engagement Confirmation
Confirm role responsibilities, compensation structure, remote collaboration standards, probation arrangements and development path.
STEP 05
Join the Team
Begin the agreed collaboration and contribute to real Xinming projects and internal systems.
FAQ
Frequently Asked Questions
01What Roles Is Xinming Currently Recruiting For?
02Does Xinming Support Global Remote Work?
03Is Chinese-English Working Proficiency Required?
04Why Does Every Role Require AI Tool Proficiency?
05What Should I Include in a Portfolio for the Senior AI Visual Systems Designer Role?
06Does the Annual Brand Advisor / Client Brand Manager Role Require Travel?
07How Is the Strategic Brand Growth Partner Track Different from a Conventional Sales Role?
08When Will I Hear Back After Applying?
FINAL MESSAGE
A Note to Future Colleagues
Join Xinming and help build the brand systems of the AI era.
Xinming’s long-term development depends on depth in brand strategy, disciplined human-AI collaboration, strong systems thinking and a genuine commitment to long-term client value.
We continue to evolve a service model built around Brand OS, Visual Identity, GEO-ready websites, Brand Knowledge & AI Source Infrastructure, AI Brand Workflow and Annual Brand Advisory.
Team members can build from their own strengths across brand systems, AI content, digital source infrastructure, visual systems, human-AI workflows and long-term client advisory, and may grow into strategic contributors to emerging industry models.
Roles will continue to evolve. The capabilities that remain durable are the ability to keep learning, exercise precise professional judgment, think in systems and create value over the long term.
- Brand System Builder
- AI Content Architect
- Digital Source Strategist
- Visual Systems Designer
- AI Workflow Architect
- Long-Term Brand Advisor
- Strategic Growth Partner
If you want to help shape how a brand systems practice evolves in the AI era, we would be glad to hear your story.